Do you feel like no one is paying attention to your Instagram posts?
Perhaps you’re making Reels, posting to Stories, and leaving comments on the posts of others… but continuing to sense that progress has been halted.
That’s weird. You may feel like you’re yelling into the abyss every time you post on Instagram, while everyone else seems to be exploding in popularity.
You also understand that popularity isn’t everything. You need more than simply random people to view your material; you need your intended audience to view it.
You are not alone if you have noticed a decline in your Instagram engagement rates as of late.
Since social media has evolved significantly over the past few years, I will be discussing methods to increase your exposure and boost your business’s popularity.
Improving Instagram Follower Activity
First, be specific about what you expect of them.
The first step in increasing your Instagram audience is to make it easy for them to take action. The people who are most likely to benefit from what you have to say are the ones who want to be told what to do.
Be sure to direct readers to take action by include a CTA in your bio.
Such examples may be:
- Get more customers
- Reduced by 10% Friday, today
- Schedule a private meeting with me right away.
- Set up a FREE consultation now!
- Remember that a call to action (CTA) doesn’t always imply “tap the link in my bio” when writing Instagram captions.
Calls to action such as “DM me [CODE WORD] to get started” are also acceptable.
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Instagram stories are a great place to promote your brand and get people to take action. Here, you should set the stage for your Story and conclude with a succinct call to action.
The good news is that Instagram provides us with a variety of tools right out of the box to help us attract our niche audience.
With Instagram’s poll feature, question sticker, and slider, we can easily encourage interaction from our followers in a variety of fun and simple ways.
(In addition, the app rewards content that makes use of “native” capabilities; so, Stories that incorporate elements like stickers and votes tend to do well.)
Finally, stay consistent if you want to see success with Instagram Stories.
It’s not easy to make a weekly appearance in your Stories and then wait for sales and leads to start pouring into your direct message inbox.
You don’t have to be constantly connected to the app, though.
It is my suggestion that my students update their blogs in the morning, midday, and evening.
This will ensure that your Instagram Stories always appear at the top of your followers’ feeds, regardless of when they log in to the app.
How To Get most likes on Instagram?
Next, I want to tell you how to improve your Instagram bio in order to attract more followers. This section of your profile is searchable and can help your readers form an opinion of you right away.
Guidelines for crafting an effective bio:
Make every one of your 150 character count!
If you want neat line breaks while changing your bio on Instagram.com or the Notes app on your phone, you should do so from a computer.
Your bio shouldn’t be written in a string of disconnected sentences or have too many line breaks.
When writing out your bio, make sure there are no blank lines. They might mess up the alignment and spacing.
Be careful to put yourself in the shoes of your ideal fan base while you work.
Make sure your hashtags are Instagram-friendly
Next, I suggest using hashtags to increase interaction. I don’t intend to imply that you should carelessly insert them into your caption.
Instead, you should be following prominent hashtags in your field or specialty.
Examples of such tags are #SmallBusinessOwner, #InstagramTips, and #OnlineBusiness.
Picking keywords that are also being searched for by your target audience is ideal.
Start engaging with the articles, links, and comments linked with the hashtags you’ve been following.
To rephrase: GET INVOLVED.
It’s a step towards establishing fruitful direct messages with your ideal customers.
Take the Initiative
If we’re talking about DMs, don’t be bashful about sending the first one!
The best deals are made in these settings, so you should jump right in and start interacting with your target market one-on-one.
Keep your conversation genuine and attentive to your follower’s input. WOW, that’s incredible if you can help them out. If you can’t or don’t think it’s a good fit, say so.
If you are honest with them and don’t force them to make a decision immediately, they are more likely to remain around over the long haul.
Make Use of Instagram Highlight
One of the most effective methods to reach new audiences and interact with your current one is via the use of reels.
When you enable this function, video algorithms will aggressively seek out viewers for your content (because everyone benefits from increased engagement with their app when users watch engaging videos).
The 800 strategic Instagram Story prompts included in Story Vault span all four phases of a company’s development:
Make yourself known in your industry so that people will go from not knowing who you are to saying things like, “OMG I love watching your Stories.”
Participate more actively by… that people stop responding with “crickets only” to your Stories
Build your email list or fill your call schedule with prospects who are eager to buy from you right now.