Can anyone remember life before Instagram stories? As unbelievable as it may seem, these popular 15-second clips just appeared in 2016. It’s difficult to picture a time when Instagram Stories weren’t a primary focus for marketers and creators. The number of Instagram users who regularly post them has skyrocketed. There are 500 million daily story uploads, with 33% of the most popular being from brands.
Can you make an Instagram story? If you’re wondering why everybody is crazy about Instagram stories, it’s because they’re really popular.
For starters, they’re effective. The level of consciousness rises as a result. Sixty-two percent of consumers say they have taken a closer look at a brand or product because of its prominence in a story. Furthermore, they have been shown to boost participation. Just one in every five narratives contains an explicit message. They are entertaining, let’s be honest.
Now, let’s discuss how to develop Instagram story methods that aid in achieving aims such as increased audience size or activity.
This post is for you even if you don’t care about any of those and just want to have a little more fun with your Instagram story marketing and learn more about how to make content for Instagram.
What you need to know to make an Instagram story?
Before we get started, let’s make sure you’re familiar with making Instagram stories.
Swipe right when viewing your Instagram feed, or tap the plus sign next to “your story” in the upper right corner of the screen.
In the following screen, you may choose to either upload a photo or video to tale, or switch to create mode (located on the left side of the page) to write something and publish it, or share a poll or quiz.
If everything seems good, click the circled profile image labelled “your tale” in the lower left corner to upload your work.
When posting to Instagram, if your business account is connected to your Facebook page, you may choose to also post to Facebook.
What kind of material should you feature in Instagram stories?
Naturally, this is the first thing that comes to mind when you mention social media: what the heck am I meant to speak about?
You might be wondering how to make Instagram posts that would get real likes and comments from real people. In order to make it easier to come up with consistent high-quality material, we prefer to use categories to establish a well-balanced content strategy, and you can do the same!
Creating effective categories for your content, such as Instagram stories, requires a deep understanding of your brand’s primary messages and values.
What do you hope to become an authority on?
Where do you particularly shine?
How should people react, what should they learn, and what should they do as a result of reading your work?
If you’re stuck for content category ideas, we suggest thinking about the four main purposes of content marketing.
Inform and instruct; impart your knowledge and experience.
Engage your listeners by presenting something they’ll find interesting. That shows you care about them as individuals, not merely as a means to an end (a sale).
Participate actively; social media is built on conversations. Your audience is there to be interrogated, conversed with, and given a platform to voice their opinions, therefore don’t be afraid to do so.
Motivate others to take action, to think creatively, or to exert greater effort.
As an example of the variety of categories that may be utilised in a narrative planner, consider the following:
- Advice about Social Media (Educate)
- Polls (Engage) (Engage)
- Entrepreneurial sayings (Inspire)
- Images from the set (Entertain)
- Theories of Contentment (Educate)
- Quizzes (Engage) (Engage)
- Featured Customers (Inspire)
- Meme Marketing (Entertain)
You should think about the stories’ genres and formats as you plan what to share. Unlike postings in the main feed, which might be a single image, tales are meant to be read in order.
Other excellent Instagram story examples are as follows:
Disseminate time-sensitive coupon codes
Don’t forget to offer special pricing to your most dedicated customers. By offering a discount in your Instagram Stories, you may encourage your followers to visit your website (the place where all the action is).
See More not attracting enough viewers, you say? Don’t worry about it; simply add it to your profile’s description.
Explore the making-of
Have you just thrown together a new recipe? Doing some new blogging? Can you imagine skydiving in Antarctica? Sharing the process behind your work might help your audience feel more invested in the end result.
Connect your brand with your individual profile
Have a sizable following on your own Instagram account but need to start from scratch with a business profile? With a @-tag, you may direct the followers of your older account to your newer brand account, where they can also follow you.
Advertisement of related products
Don’t forget to @-tag other companies in your Instagram Stories; it’s a terrific opportunity to reach out and join the Instagram community.
Make your product stand out
Do you want to grab someone’s attention when they’re scrolling through their Stories? Putting your product in motion can really make it stand out.
Instagram Stories lets you post 15-second video clips or Boomerang-style moving photos to share with friends and followers. Try these out to show off your best wedding images, a video of you dancing in the outfits you created, or a snapshot of you using your homemade sugar scrub.
Leaving the house?
To bring your Instagram followers into the real world, use Stories!
Tell your fans and customers where they can find you at a brand-related event, whether you’re organising it or attending it.