With each passing year, marketers are presented with fresh chances to test out novel approaches, hone tried-and-true methods, and present novel concepts. In contrast, it’s one thing to have an original thought. It’s one thing to recognise the significance of the events of 2020 for marketing in general, and quite another to propose a social media marketing campaign and convince your boss to let you carry it out.
No matter the setting, a successful pitch always begins with thorough planning, supporting evidence, and a clear path forward. As we progress through this article, we will:
- 2023’s most promising content trends
- Using social media metrics in your presentation
- Defining how your concept contributes to organisational objectives
- Creating a package and a presentation to win over the team
Just what is the point here? Get motivated to pitch your social media marketing campaign with these examples.
Due to the pandemic and rising concerns about appearing out of touch or insensitive to consumers’ needs, brands may be more careful with their content in 2021. While doing so, they’ll need to figure out how to differentiate themselves in a crowded online market. But that doesn’t mean you have to start over with your brand and social media strategy.
A novel campaign is just one example of a great marketing pitch idea, but merely changing your tone on social media can have a significant impact. When deciding what to pitch, think about what is most important to your company and your target audience.
If the pandemic is still fresh in your mind, perhaps you should propose content ideas that support and benefit your audience for your 2021 social media calendar. Whether it’s putting more resources into your social customer care strategy or creating content that highlights the safety measures your brand is taking in stores, you need to do what it takes to keep your customers happy. Hubspot predicts that brands that rely on face-to-face interactions will benefit from putting an emphasis on the “four Cs”: community, cleanliness, contactless, and compassion.
Fourth on the list of why people stick with brands is so they can be entertained. Since 2020 was a stressful year, it would be wise to propose content or campaigns that inspire happy, upbeat scrolling rather than depressing, downbeat, or neutral browsing.
All of those numbers and figures we just went over are just a springboard from which you can launch your own analysis and conclusions. If your final, brand-specific ideas were influenced by outside data, be sure to include that information in your pitch. Assuring the people you’re pitching to that they’re onto something can be accomplished by demonstrating that there is value in and an appetite for your ideas among your target audience.
Do you have any indication that people will enjoy your concept?
Although social trends can serve as a source of inspiration, not all of them will be appropriate for your brand. With the help of social listening, you can zero in on the topics and forms of media that your target audience finds most interesting and engaging, which can lead to the development of a novel and potentially successful social strategy.
A restaurant chain, for instance, used Sprout’s social listening tool to learn more about customer preferences regarding a specific menu item before rolling out a new advertising push. The chain discovered, after analysing the topics discussed in relation to their brand, that while nachos were not discussed as often as other food items, they had the highest percentage of positive mentions compared to other dishes. The franchise used that information to produce fresh content advertising their nachos, ensuring the satisfaction and participation of their target audience.
Social listening is a great tool for determining the viability of an idea you may already have. To find frequently asked questions, demographic data, and other qualitative information from your audience and industry, set up a listening query using relevant keywords and search terms.
By keeping an ear to the ground, you can make sure that your company is aware of the larger cultural and political context in which it operates. Campaigns or content that seem harmless at first glance can quickly spiral out of control, causing irreparable damage to a brand’s reputation if the right people aren’t paying attention.
Just what do your numbers show?
We learned in 2020 that nothing is set in stone and that circumstances can shift on a dime. However, the success of a marketing campaign in the past can often predict its success in the future. By delving into your social data, you’ll gain a deeper understanding of your audience, which in turn will spark fresh ideas. When you have the necessary information, use it to your advantage to convince your audience that your idea has merit.
Think of yourself as a data scientist by analysing your past content’s success. Sprout’s Premium Analytics will help you determine the direction of your next social media campaign by revealing commonalities among your most successful pieces of content. Focus on the specific language and tone of your most successful posts.
