Tiktok is unquestionably the most powerful platform for brands to build a loyal and engaged audience, with over 1.2 billion active monthly users and expected to rise to 1.5 billion by 2022.
Getting and keeping people’s attention on TikTok, however, is no simple task. You can’t just make a viral video by following the latest trends.
The 9 growth hacks presented here aren’t a guarantee of success for your TikTok marketing campaign, but they should help you get your content seen by your target demographic and increase your engagement rates.
How can I determine my TikTok engagement rate?
Let’s take a look at the TikTok engagement rate before we dive into the various growth hacks to increase it.
The Engagement Rate (ER) is a metric used on social media to assess the level of interaction between your posts and the target audience.
If the ER is high, that’s a good sign.
The formula for determining the engagement rate on TikTok is provided below.
The TikTok Engagement Rate is calculated as follows: [(Total Number of Likes + Comments + Shares)/Total Number of Views]. * 100
Improving the TikTok Engagement Rate in the Year 2023.
With more and more people using TikTok, businesses are always looking for new ways to increase views and interaction with their videos. No wonder 52% of marketers already incorporating TikTok into their strategy intend to increase their investment in the platform in 2023 and later.
If you want to increase engagement and hold the attention of your audience, you need to do more than just make videos that follow the latest trends.
Let’s take a look at some tried-and-true growth hacks to help you attract a larger following and maintain their interest.
1.Start by looking at the best brand pages for ideas.
Without a shadow of a doubt, TikTok is one of the most powerful channels for expanding your brand’s reach. Some of the most popular brands on the market today are already making waves on TikTok by providing users with compelling content that helps them connect with their brand on a deeper level.
Some companies use the video-sharing app TikTok to simply display their wares in an entertaining and original way, while others use the platform to share their company’s story with their audience and forge stronger relationships with them. And if you want your brand to expand by attracting more fans through TikTok advertising, it’s essential that you study the strategies of established brands in the field.
Duolingo is a fantastic educational technology company. They have amassed a massive 4.9M TikTok fan base thanks to the quality of their original content. With clever challenges and innovative videos, Duolingo has become a platform darling.
To build an audience on TikTok, entertainment, not promotion, is what matters most, as evidenced by the success of brands like Duolingo.
Analyzing your performance on TikTok in comparison to that of your rivals can give you valuable insight into how to best attract and retain an audience.
2. UGC User-created content
Is a fantastic way to boost activity on TikTok because it encourages users to express their individuality while also encouraging them to relax and have fun.
Videos created by users about your product or service are one type of user-generated content, while challenges and hashtags are another. You can also push users to use the app’s Duet and Stitch features to make their own original content based on yours.
Using user-generated content (UGC) can help you increase brand recognition and sales in addition to connecting with your target audience. A recent survey conducted by Stackla found that 80% of participants said that user-generated content (UGC) had a significant impact on their purchasing decisions.
GoPro is a great example of a brand that makes smart use of user-generated content. Videos uploaded by regular users showcase recently released items, product quality, and product longevity and can be found on their page. This strategy has helped them amass over 2.2 million TikTok followers.
3. TikTok advertising is a good investment
Ads on TikTok are a great way to reach new audiences, increase engagement, and boost sales because they are brief, creative, and immediately catch the eye of the viewer.
TikTok users reportedly engage with the platform at a rate 15 percent higher than users of competing platforms. Thus, advertisers have a fantastic opportunity to connect with a highly engaged audience through TikTok ads.
