So, you’ve decided to create a TikTok account for your company as part of your social media marketing strategy, but you’re at a loss for content.
You might be wondering if and how your business can thrive on TikTok, given that the vast majority of trending videos are things like makeup tutorials, life hacks, cookie videos, and other such pop culture fads.
Here Are 10 Business Tips From TikTok
Share footage from your normal day as a business owner
Users of TikTok, especially those in Generation Z and the Millennial generation, are always interested in exclusive content.
Simplest thing is to record yourself going about your regular day.
This can be anything from recording your morning routine to filming yourself or your employees packing orders for business.
…and any other aspect of your life that you feel comfortable discussing.
Join the Movement of ‘Small Business Check’
Making videos in response to trending TikTok challenges is a great way to gain exposure and build your following.
When it comes to small businesses, the ‘Small Business Check’ trend is one of the most popular on TikTok.
As far as this fad is concerned, you’re free to pick whatever you like!
All you have to do is create a video in which you say or do something along the lines of “small business check,” which will instantly make it more relevant to entrepreneurs.
You can also use this pattern to introduce yourself and your company to your audience. The trend’s central idea is to highlight the challenges and rewards of running a microbusiness.
Duets are a fun way to show your reaction to viral videos
Tik Tok’s duet function is a fantastic tool for attracting viewers.
The options for accomplishing this are varied. To get started, look for a viral video to which you can respond, whether it be humorous or relevant to your business.
When you’re ready, hit the duet button to capture your response.
Customers’ videos can be duets using this function as well.
In addition to attracting active users to your page, this is a great way to make your customers feel more connected and appreciated by your brand.
Show customers how to make use of your products by demonstrating their use
Learn-by-doing guides and video tutorials are always a safe bet.
Videotape yourself utilising the product while offering helpful hints and posting the clip to your channel.
It’s also a great place to preview soon-to-be-released products.
Companies providing services can benefit from creating videos demonstrating how their most in-demand offerings function.
Packing order videos for small businesses
This is the best option for a startup or a small company.
You need only document yourself packing orders or stocking shelves. To put it simply: the TikTok audience enjoys watching them.
Plus, it’s a fantastic chance to advertise your online shop and draw attention to your efforts.
Give it a shot and watch as your participation increases dramatically!
Convey useful information to the audience on a subject related to your company’s mission statement (number six)
People also enjoy informative TikTok videos
TikTok users may be interested in expanding their horizons for a variety of reasons.
Do some research to find out what your viewers are curious about, and then make a video to answer their questions.
It’s a fantastic idea to concentrate on the sharing of business advice with other entrepreneurs.
One good example of this is recommending the websites you use. You, as a business owner, should feel a natural inclination to back other local establishments.
Provide useful information, and you’ll see a surge in visitors.
Host parties and commemorate holidays
The holidays are a time of joy for all. Making seasonal or holiday-themed videos is a fantastic way to get in touch with your audience.
Try taking part in contests around Halloween and Christmas, and make use of appropriate seasonal music.
One more reason to party is reaching a significant age. When you hit follower goals like 100,000, 1,000,000, etc., be sure to celebrate with a video message to your audience.
Users of TikTok will enjoy the opportunity to share in your joy.
Observable Trend: Expectations
Small business owners can find a lot of interesting content on TikTok, but one of our favourites is the expectation vs. reality trend.
This development entails two distinct phases. The first step is to start recording examples of what you ‘anticipated’ would happen.
This could refer to any number of things, including but not limited to packing a customer’s order, making a project, or arranging materials.
To fully embrace the second phase of this trend, you must film clips demonstrating the truth of the situation.
This pattern demonstrates that things are not always peachy, which can be comforting to other business owners.
Put up testimonials from satisfied clients
If you want to highlight positive feedback from customers, TikTok is the place to do it.
When people buy your products, you should request that they leave a video review. These videos can be republished or reassembled for use on your site.
With TikTok, service providers can show their customers the “before” and “after” results of their work.
Sharing this user-generated content is a great way to build trust with your audience and get them interested in making a purchase from your company.
Relate a humorous business anecdote to the crowd
TikTok’storytime’ videos are extremely popular.
Just like they sound, these TikTok business concepts are exactly what they sound like. It’s as simple as telling a captivating tale to capture the attention of your target market.
You should consider using tales that are relevant to your company. They can be humorous, shocking, or anything else that will keep people interested.