This article from The Good Marketer will teach you everything you need to know to create effective TikTok commercials.
What Sets TikTok Apart From Comparable Video Hosts?
TikTok is a video-sharing app where users can make and upload their own short clips. ByteDance, a Chinese tech firm, also owns the news aggregator app Bytedance, the news-reading app Toutiao, and the English-learning app Duoshan.
TikTok is used by more than 500 million people every month and can be used in more than 15 different tongues.
TikTok capitalises on social media features like comments and likes in addition to being a mobile-first platform where people can watch videos on their phones or tablets.
Like on Facebook or Instagram, TikTok users can “follow” their favourite creators or add them as friends to receive updates whenever the creator posts new content to their account.
What Can TikTok Ads Do for Your Business?
Are advertisements on TikTok a good fit for my company? Unquestionably, that is the case. One of the most widely used video sharing websites, TikTok has over 1 billion monthly active users and is the world’s fastest-growing social network.
TikTok recently released its 2019 Global Instagram Report, which showed that TikTok is now the most popular social network among teens and young adults worldwide, making it an ideal platform for brands to reach this demographic (for reference, Facebook came in second).
It’s possible that a successful TikTok Ads strategy would be ideal for your product if your target customers are young adults (13-24 years old) who use mobile devices.
Just what does it take to get an ad on TikTok?
- Promoted Viewing.
- Stickers with Ads.
- Filter sponsorship.
Given that TikTok has over 100 million monthly active users, many of whom spend hours per day watching videos on the platform, In-Feed sponsored videos are a great way to reach the right audience on TikTok.
What are some unique examples of TikTok advertisements?
We’ll examine some innovative ad formats after you’ve mastered the fundamentals of TikTok advertising.
The oldest and most common format, text overlay can be used to demonstrate your company’s character or to call attention to any particular aspect of your product or service.
Video: Videos are a great alternative to text overlays for getting your message across to users because they can hold their attention for much longer.
A carousel ad is a series of images that rotate through one another to showcase a variety of products or services and provide users with additional information about the advertiser’s business.
How would you describe TikTok’s typical user?
You can reach a massive audience by advertising on TikTok, which is one of the most widely used social media platforms today.
TikTok has a diverse and young user base, with 80% of its users being under the age of 35. While North America and Europe account for the bulk of TikTok’s user base, the Asian market is rapidly growing in importance as well.
TikTok attracts users of all ages, genders, and ethnicities, making it a good choice if you’re trying to reach an unusually large or small subset of the population.
Advertisers wanting to know how successful their campaigns were on TikTok may want to know this.
To learn more about how your advertisements are doing on TikTok, you can access an in-depth analytics dashboard. You can view vital statistics, such as the demographics of your audience in terms of age and gender, as well as the total views and impressions.
You can also see which ad format is yielding the best results (video or photo). You can use this information to determine which tactic to prioritise.
What Should I Do If I Want My TikTok Ad To Go Viral?
The Good Marketer suggests the following for making a successful TikTok advertisement:
Make a memorable advertisement out of nothing. It’s crucial to use methods that will make your TikTok advertisement noticeable in users’ feeds when you’re making it. As part of this, you should incorporate enticing visuals like bold hues and striking photos, as well as logical, easily digestible copy that doesn’t take away from the overall experience.
Always keep your intended audience in mind when creating an advertisement. Don’t waste your time and theirs by showing ads for products or services that your target audience isn’t interested in; they won’t interact with them.
Make sure you have compelling copy for your ads. If you want people to watch your ads, the language you use must be simple and direct. Also, if you can, make some puns; people are more likely to give something a chance if they find it humorous, and that’s because a good joke can travel far and wide.